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With a population of 265 million, Indonesia presents a significant market potential for the e-commerce industry. Nevertheless, similar to other sectors, e-commerce is not immune to the risk of fraud. Despite the implementation of advanced technologies, perpetrators persistently seek opportunities to commit fraud for financial gain.<\/p>\n
Outlined below are five types of fraud that the e-commerce industry in Indonesia should be vigilant about:<\/p>\n
There are always opportunities that can be used by mischievous sellers to dredge profits at the expense of others, for example, fake discounts. The sellers mark up the price of the item and give the unreasonable amount of discount to make the impression of huge discount. Another example, the buyers have sent the money for the items they bought, but the sellers never send the ordered items. In this case, e-commerce needs to strictly screen its sellers and monitor from time to time the sellers\u2019 accounts in order to prevent this kind of fraud.<\/p>\n
Employee fraud is globally endemic. The world of e-commerce in Indonesia was shocked recently by the employee fraud took place in one of the giant e-commerce during the flash sale moment. A number of employees caused the users to be unable to get goods in a fair way. This act caused lost not only to consumers but also to the company\u2019s brand.<\/p>\n
The theft of goods<\/a> or assets by employees is not the only risk has been faced by companies all over the world. The Employee can also try to redirect consumers\u2019 money to their individual accounts. Companies can actually minimize the risk of fraud caused by the internal factor by tightening the employee recruitment process<\/a>.<\/p>\n Don’t underestimate the strength of a testimonial or review of services or product. Online shopping is not like conventional one where consumers can meet face to face with the seller and see firsthand the offered products. Other consumer reviews are the mainstay of a consumer in assessing a product or service sold online before deciding on a purchase. Unfortunately, not all reviews are honest.<\/p>\n Bing Liu, a professor of computer science from Chicago Illinois University, USA, revealed that about 30% of reviews for certain products are fake reviews. As for the results of the investigation of the Cornell research team, there were 10% of product reviews that were considered fake. The e-Commerce in Indonesia may need to learn from Amazon\u2019s effort in coping with this such fraud. The e-commerce provides a review column for consumers who have purchased products on the platform and require them to include the photos of the purchased product when providing a review.<\/p>\n It is common to hear news of consumers expressing frustration due to their ordered goods never arriving, despite having transferred the payment to the seller. Upon investigation, it is often discovered that the goods were absconded with by a third-party courier. One measure that e-commerce platforms can take is to conduct thorough due diligence<\/a> on prospective logistics vendors<\/p>\n3. Fake review<\/strong><\/span><\/h2>\n
4. Delivery fraud<\/strong><\/span><\/h2>\n
5. Transaction fraud<\/strong><\/span><\/h2>\n