{"id":4601,"date":"2019-04-18T06:20:45","slug":"the-role-of-digital-influencers-in-distributing-counterfeit-products","title":{"rendered":"The role of digital influencers in distributing counterfeit products"},"content":{"rendered":"\r\n

\"CounterfeitWe have seen various counterfeit products flooding in e-Commerce platforms.\u00a0Now we see them on social media accounts which belong to famous influencers on Instagram, YouTube, blog and other social media platforms.<\/p>\r\n\r\n\r\n\r\n

What is an influencer? In today\u2019s digital era, an influencer refers to social media users whose contents give influence to online and offline behavior of tens of thousands or millions of followers. This particular bond and trust between influencers and their followers have attracted brands to use them as marketing media.<\/p>\r\n\r\n\r\n\r\n

Through influencers\u2019 storytelling on their digital platforms, brands expect that they will sound more human-like compared to the message conveyed by mere logos.\u00a0Such more humane message can reach consumers who have flocked to digital platforms. In the end, brands expect to generate trust, awareness, and loyalty among their consumers.<\/p>\r\n\r\n\r\n\r\n

Unfortunately, this marketing approach also undeniably has attracted the distribution of counterfeit products. For instance, in a case that happened in Indonesia at the end of 2018,\u00a0a few of influencers – some of them were famous celebrities – were under police investigation for allegedly selling counterfeit products.<\/p>\r\n\r\n\r\n\r\n

Imagine a consumer, without questioning the authenticity of a product,\u00a0abruptly jumping\u00a0into a decision of buying a set of cosmetics\u00a0worn\u00a0and endorsed by an influencer whom she has trusted and admired. Later, it is found that the product is fake.\u00a0It exposes health risks to the consumer and causes huge damage to the authentic brand infringed on the product. Considering the massive number of followers that an influencer has and the adverse effects of the counterfeit product, brand\u00a0owners should take a proactive approach in managing their reputation.<\/p>\r\n\r\n\r\n\r\n

One important step that brands can take is by implementing a brand protection program which includes both preventive actions and countermeasures. In Indonesia, brand protection programs\u00a0have been implemented by a number of prominent brands of alcoholic beverages,\u00a0and the program is proven to be effective in combating counterfeit products.<\/p>\r\n\r\n\r\n\r\n

As an experienced mitigation solution provider, Integrity\u00a0has been trusted by numerous clients for more than seventeen years. We provide our clients brand protection programs which include product integrity threat detection, trademark investigations, product integrity threat investigations,\u00a0and enforcement. By implementing brand protection programs, brand\u00a0owners not only protect their reputation,\u00a0but also protect and save their consumers. For detailed information about the program, do not hesitate to contact us<\/strong><\/a> via contact@integrity-indonesia.com<\/strong>\u00a0and let us be your reliable and trusted partner in managing your brand reputation.<\/p>\r\n","protected":false},"excerpt":{"rendered":"

We have seen various counterfeit products flooding in e-Commerce platforms.\u00a0Now we see them on social media accounts which belong to famous influencers on Instagram, YouTube, blog and other social media platforms. What is an influencer? In today\u2019s digital era, an influencer refers to social media users whose contents give influence to online and offline behavior […]<\/p>\n","protected":false},"acf":[],"featured_image_url":"https:\/\/cms-corporate.integrity-asia.com\/id\/wp-content\/uploads\/sites\/3\/2019\/04\/the-role-of-digital-influencers-in-distributing-counterfeit-products.jpg","_links":{"self":[{"href":"https:\/\/cms-corporate.integrity-asia.com\/id\/wp-json\/wp\/v2\/posts\/4601","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-corporate.integrity-asia.com\/id\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-corporate.integrity-asia.com\/id\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-corporate.integrity-asia.com\/id\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-corporate.integrity-asia.com\/id\/wp-json\/wp\/v2\/comments?post=4601"}],"version-history":[{"count":0,"href":"https:\/\/cms-corporate.integrity-asia.com\/id\/wp-json\/wp\/v2\/posts\/4601\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-corporate.integrity-asia.com\/id\/wp-json\/wp\/v2\/media\/4602"}],"wp:attachment":[{"href":"https:\/\/cms-corporate.integrity-asia.com\/id\/wp-json\/wp\/v2\/media?parent=4601"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-corporate.integrity-asia.com\/id\/wp-json\/wp\/v2\/categories?post=4601"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-corporate.integrity-asia.com\/id\/wp-json\/wp\/v2\/tags?post=4601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}